Getting serious about the bioeconomy using online games: VA starts new EU project

Allthings.bioPRO, is a new EU Horizon 2020 project developing an online game to engage citizens on the topic of the bioeconomy.  VA (Public & Science) is one of twelve partners in this new three-year project.

Project partners from six European countries met online on 16 and 17 September to kick off the new project Allthings.bioPRO – Game changer in the bio-based economy. As part of the project, a serious game will be developed to foster citizens’ awareness, participation and co-creation regarding the bio-based industry. In the online serious game, information and education will be offered to a broad public and, at the same time, data on personal preferences, opinions and ideas on the topic of bioeconomy will be gathered. The results will help stakeholders to meet consumers’ expectations and requirements when developing their products.

Allthings.bioPRO will also collaborate with citizens on a local level. The main topics to be addressed are related to aspects of everyday life and include bio-based food packaging, sustainable fashion, sustainable bio-based products for children and schools as well as jobs and careers in the bioeconomy.

VA will be particularly involved in developing the game mission around sustainable fashion and textiles, as well as dissemination activities.

“Allthings.bioPRO will build upon the work that we have been doing through the EU BLOOM bioeconomy project to raise awareness of the importance of the bioeconomy and the ways in which it can positively impact many different aspects of our everyday lives,” said Maria Hagardt, International Relations and Communication Manager at VA. “We have built up considerable interest and networks within Sweden that we will continue to develop and look forward to working on this exciting project”.

Allthings.bioPRO can be understood as a follow-up project to BioCannDo: the original platform will be once again the main gateway of the project and will provide information about the bioeconomy and bio-based products in an easy to understand language, with innovative communication formats and stories related to the daily lives of citizens.

Towards the end of the project, interested citizens will have the possibility to join a Citizen Action Network that shall develop opinions and positions of citizens by citizens on bioeconomy related topics on a regular basis.

Further information:

If you are interested in learning more about the project, please contact Lotta W Tomasson or Maria Hagardt at VA.

Visit the project website and register to join the project’s community to stay updated and keep informed about the bioeconomy.

Project Partners in the consortium:

Agency for Renewable Resources (FNR e.V.) | Germany (Project Coordinator)
BTG Biomass Technology Group BV | Netherlands
Wissenschaftsladen Bonn e.V. | Germany
Foundazione iCons | Italy
nurogames GmbH | Germany
Prospex Institute | Belgium
Institute of Baltic Studies | Estonia
Fashion for Good BV | Netherlands
Stichting De Natuur – en Milieufederaties | Netherlands
Tartu Environmental Education Centre | Estonia
Vetenskap & Allmänhet | Sweden
Laboratorio Interculturale di Ricerca e di Promozione della Condizione (H)umana | Italy

AllThing.bioPRO project runs from September 2020 to August 2023 with funding from the Bio Based Industries Joint Undertaking under the European Union’s Horizon 2020 research and innovation programme under Grant Agreement Nr 88707

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