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Businesses need new knowledge in many areas to innovate, develop and succeed. But where should new ideas come from?
How can we cross the cultural divide and help businesses benefit from knowledge generated at universities? How can universities benefit from collaboration?
Service sector companies in particular have no culture of in-house research and little contact with universities. How can we bridge the gap? How can policy makers and the media help?
You are warmly invited to discuss these questions in an interactive session during ESOF 2010. The seminar will start with highlights from a study carried out by VA (Public & Science) into the relationship between business and academia.
Ki Andersson Senior Analyst, VA (Public & Science)
Luke Georghiou Professor, Manchester Business School, University of Manchester, United Kingdom
Richard Hudson CEO and Editor, Science|Business Publishing Ltd., Belgium/United Kingdom
Nikola Macharova President, EURODOC, Belgium
Francesco Lovo Research and Development Director, Pininfarina Extra Sr, Italy
Allan Simpson Managing Director, PlayVision AB, Sweden
Mary L. Walshok Professor, University of California, USA
Moderators: Camilla Modéer and Carl Johan Sundberg