BIOECONOMY in YOUR daily life.

This September, from the 20th to the 30th one of the largest ”Global Week to #Act4SDGs” ever, drove action in solidarity with citizens across the globe including youth groups through #FridaysforFuture and the youth-led #globalclimatestrikes.

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Above are the messages that we focused on during the week.

During co-creation workshops in the EU project BLOOM, we worked with Bioeconomy and the Sustainable Development Goals, the SDGs, to discuss sustainability with the different stakeholders in both Sweden and Finland.

Most of the participants in the workshops agreed that young people and especially young women are very concerned about the state of the environment and they believe that the circular Bioeconomy can be a key actor for the transition towards a sustainable future.

As a result of the co-creation workshops, the BLOOM Nordic Hub decided to launch a social media campaign during the Global Week to #Act4SDGs. The main objectives with this campaign were:

  • Raise awareness and enhance knowledge on bioeconomy
  • Gain a common understanding
  • Create a buzz around the Bioeconomy and its positive impact on environmental issues

As mentioned in earlier articles from the Nordic Hub, one key factor of effective communication is being interesting to target groups and having impact on their daily lives. With that in mind, we wanted young people to reflect on #BIOECONOMYinMYdailylife in a series of images shared on social media. All of the images that we shared were linked to the BLOOM project website and the VA (Public & Science)’s web pages:

So, did it work? Well, in a week we received over 41,000 impressions and around 1,300 engagements. Of course, we would have liked more dialogue and engagement but this is a positive start!

Please help us to continue with the conversation about the BIOECONOMY in OUR daily life and feel free to share the images below and let us know what you think about the Bioeconomy and the sustainability goals.

BLOOM BIOECONOMY campaign


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