VA Report 2015:6
- Trust in researchers at universities rises again.
- The Swedish public is keen to be involved in research processes.
- Traditional mass media plays a strong role but many Swedes find out about research via social media.
- Development, medicine, university and progress are words commonly associated with the term research.
These are some of the results of the 2015/16 VA barometer. The VA barometer is based on around 1,000 telephone interviews with a representative sample of the Swedish population aged 16–74. The interviews were carried out by market research company Exquiro between 20 September and 4 October 2015. It is VA’s 14th barometer survey since the organisation was founded in 2002.